Usually, people make a big deal out of milestone birthdays. I'm kept busy with cakes for 30th, 40th, 50th, 60th, etc., birthdays. I immediately knew I'd like these clients because they go against the grain. They celebrate big on the 5s (25, 35, 45, 55). For Fred's 45th, his wife wanted a bright, fun and whimsical cake that matched his personality and also wanted to incorporate some of his favourite things: the Beatles, The Big Apple (NYC), Italy, and Happy Socks (seriously, these socks rock: www.happysocks.com). And a 45th birthday worked nicely for adding the 45 record at the top of the cake - which worked nicely with the Beatles theme. I love it when it all clicks.
Happy Birthday, Fred!